Everything We've Written Down
Two kinds of writing. Case studies are the outcome: what we built and what it changed. Field notes are the method: the architecture, the trade-offs, and the mistakes, in full.
The Agent That Cannot See My Tax File
An AI agent that has read a company's strategy, brand, product and marketing records, and cannot reach the tax ID, the bank statements or the source code. Not by policy. By a check that refuses to finish.
9 min read · Sep 2026
A Title and an Empty Div: What AI Crawlers See When Your Site Is a React App
We fetched our own homepage the way a crawler does and got the title, then nothing. Every page on the site was invisible to Bing, to DuckDuckGo, and to every crawler behind an AI answer. Google was the only client that had ever seen it, and that was exactly why it took months to notice.
9 min read · Aug 2026
Every Shared Link Showed the Homepage: Prerendering a React SPA on Amplify
The per-route metadata was already correct and Google could see it. Every link posted to LinkedIn or Facebook still showed the homepage, because the crawlers that decide what a shared link looks like never run JavaScript. Fixing it meant finding a canonical tag that told Google all 31 pages were duplicates, and a hosting rule that made the obvious fix impossible.
7 min read · Aug 2026
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